Growth Marketing

Grab our resources, cheatsheets, and guides that’ll help you uncover opportunities for growth at every stage in the funnel.

A 4-step guide to designing an innovative growth strategy

Build a growth strategy without feeling like you’re running in circles.

Growth marketing vs. demand generation: Are they actually the same job?

Same, same but different, right?

What does growth marketing actually mean? Plus, popular frameworks + strategies

Unpacking the growth marketing buzz once and for all.

brat girl marketing

brat girl summer (but marketing)

Brendan Hufford left teaching for growth marketing, what happened next was incredible

Brendan Hufford is an award-winning SEO Consultant, a Creator with tens of thousands of fans, and a Growclass Mentor— but it all started in a first grade classroom.

Key strategic growth metrics and how to calculate them

A compilation of key growth metrics and the formulas for how you can calculate them.

How to Calculate Customer Lifetime Value

A full guide on what customer lifetime value is, how to calculate it, and how to use it in your growth strategy.

Why tracking your marketing efforts is getting harder

Third party cookies, the little nibbles that allow us to track you from website to website and attribute what you were up to— are dying a slow and painful death.

How to persuade your team to invest more in marketing

Does your team not "get" marketing? Here's how to persuade them it's worth the investment.

Our top 4 tips to grow your TikTok audience

Love TikTok? Struggling to grow your audience? We've got you covered with 4 tips you can put to use right away.

How to write a great Twitter thread

Writing a great Twitter thread... isn't that hard. Here's 5 things the best ones have in common (you'll wanna save this for your swipe file).

Four paid advertising mistakes that are costing you conversions

Running paid ads? Stop making these four mistakes to start driving real results —with Growclass community hero and Carbon6's Director of Growth Brent Stirling.

#WestElmCaleb: a masterclass in word of mouth marketing

(Because if you’re taking your customers on really bad dates, we’ll all find out.)

How to design an effective customer experience strategy

Customer experience management is the *most important part* of your growth engine. Our founder Sarah Stockdale shares three things you can do ASAP to design an effective customer experience strategy.

The Growth Marketer's List of Email Marketing Tools

Here are our favorite email marketing tools that’ll save you time, money, and help you transform your email list into a loyal—and engaged—fan base.

How to ask the right customer interview questions

For an innovative growth strategy, you need to be having good customer conversations. To help you get there, we break down how to ask the right customer interview questions, with a template you can swipe and use right away.

What is growth marketing?

What is growth marketing? We break down the basics to help you maximize revenue and build something your customers love. Snag your cheatsheet at the bottom of our blog.

How to prep for a growth marketing interview

Our founder Sarah Stockdale shares four tips to help you stand out and nail a growth marketing interview.

How to Spot Red Flags in Growth Interviews

How to spot candidate red flags in growth interviews, and ask better questions.

Case Study: How This Furniture Company Achieved 12556% Growth

Find out how one of Canada’s fastest growing companies started from failure and was able to grow their revenue by 70% in 2020 alone.

Growth Channels: 10 Growth Marketing Channels + Examples

We’ll explore what a growth channel is, we’ll go over some examples of how some companies have successfully utilized these channels, and provide you with questions you can use to discover which channel(s) would be best for your business.

Growth Strategy 101: How to Design an Innovative Growth Model

In this article, we’ll go over what a growth strategy is, look at examples of strategies in some of the world’s top companies, and learn about the steps to develop a strategy.

The Growth Effect: A Different Kind Of Lawyer

Top Canadian lawyer Leena Yousefi joins Growclass Founder Sarah Stockdale in The Growth Effect to share how her empathetic approach has made her firm one of Canada's fastest growing.

The Growth Effect: When Your Five-Year Plan Becomes Your Five Month Plan

How a telehealth company added 600 employees in 100 days during a global pandemic.

The Growth Effect: Hustle Not #Hustle

Lots of sweat goes into being a first-time founder, and Marc Lafleur says the success comes down to dedication.

The Growth Effect: Going From Customer To CEO

How a home-health-care company is growing its business with principles

The Growth Effect: When To Ditch A Successful Business

How Jen & Becca took a calculated risk

The Growth Effect: Why Don't CEOs Talk About Burnout?

How a debilitating burnout made Marie Chevrier a better leader

The Gift of Growth - a free growth marketing course

The Gift of Growth is a brand new education series for the everyday growth marketer, founder and student-extraordinaire, helping answer questions like "what is growth marketing?", and "what is conversion copywriting?" and "where can I find email marketing ideas that don't include buying a crappy list?"

4 Lessons on PR for growth with Erin Bury

PR is growth?

How to use astrology as a marketing strategy

We are students of human behavior— and this is a behavior that can teach us something.

How to position your company during a downturn with April Dunford

Pivot your Positioning with April Dunford

No Code Growth

No Code Growth with Emily Lonetto

4 tips on how to do SEO yourself with Tiffany DaSilva

Running growclass, we see a lot of fear around acronym-ed skill sets.

How to avoid mistakes when running Facebook Ads

Last week we sat down with Gordon Leslie, Co-founder of Client Magnet.

The ultimate list of growth marketing terms and acronyms

The ultimate list of need-to-know growth marketing key terms and acronyms.

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