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Canadians can now apply for funding to enroll in Growclass with Digital Marketing Skills Canada brought to you by The Government of Canada.
Scholarship applications for the October 21st cohort are now closed. Applications are open for January 20th 2025.
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Especially now, we all need to do more with a lot less. In this module we get scrappy. You’ll learn how to develop a growth mindset and experimental framework to lean on data to uncover insights that save you precious time + money.
Get into the heads of your most valuable customers and uncover the leanest ways to convert them. You'll design your customer interviews, have real conversations with your customers, and positively transform your messaging and growth strategy.
Set smart goals for your growth to create focus. Without tracking, you’re running blindfolded with both hands tied behind your back. With them, you can see clearly, dodge obstacles, and optimize your marketing budget. This session includes a live expert workshop on Google Analytics 4.
The copy on your landing pages, in your ads, and in your emails are directly tied to sales. We’ll give you the tools to feel confident writing landing pages, ad creative, and funnels that convert customers 15x faster.
SEO is a key tactic to bring organic traffic to your business—but most people are doing it wrong. In this module you’ll learn technical and onsite SEO in a non-intimidating way and leave with a solid SEO and content strategy.
For most businesses, email is your most important source of revenue. Learn how to build a larger and more engaged list and write great marketing emails, SaaS onboarding funnels, nurture emails, and sales emails with the confidence and swagger of a 15-year email marketing veteran.
Large language models are here to stay. The marketers who know understand them and can leverage them properly are going to win. Let's go deep on learning how they work, what they can and can't do, and how to add them to your growth strategy.
By the end of this module you’ll feel confident with keyword research, structuring your ad groups, writing high performing copy, and generating real sales with Google Ads.
