The Growclass Marketing Salary Database

Based on data from over 40 Content Marketers, here are the key salary benchmarks:

• Content Marketers with up to 5 years of experience earn an average of $72,400 per year
• Content Marketers with more than 5 years of experience earn an average of $99,400 per year
• The overall average content marketing salary is $93,000 per year
• Remote positions tend to offer 10-15% higher salaries compared to location-specific roles

Based on data from 40 Growth Marketers, here are the salary benchmarks:

• Growth Marketers with up to 5 years of experience earn an average of $95,900 per year
• Growth Marketers with more than 5 years of experience earn an average of $114,200 per year
• Growth Marketers in the US earn an average of $110,000 compared to $71,800 in Canada

Based on data from 27 SEO Marketers, here are the salary benchmarks:

• SEO Marketers with up to 5 years of experience earn an average of $71,900 per year
• SEO Marketers with more than 5 years of experience earn an average of $115,600 per year
• The overall average SEO marketing salary is $99,400 per year

Based on data from 19 Demand Generation Marketers:

• Junior Demand Generation Marketers (0-5 years experience) earn an average of $93,000 per year
• Senior Demand Generation Marketers (5+ years experience) earn an average of $134,100 per year
• The overall average Demand Generation marketing salary is $125,400 per year
• US-based positions tend to offer 15-20% higher salaries than the global average

Based on data from 18 Marketing Coordinators:

• Entry-level Marketing Coordinators (0-5 years experience) earn an average of $44,500 per year
• Experienced Marketing Coordinators (5+ years experience) earn an average of $58,900 per year
• The overall average Marketing Coordinator salary is $49,300 per year
• Urban areas tend to offer 10-15% higher salaries than suburban locations

Based on data from 7 Copywriters (note: small sample size):

• Junior Copywriters (0-5 years experience) earn an average of $40,700 per year
• Senior Copywriters (5+ years experience) earn an average of $88,500 per year
• The overall average Copywriter salary is $81,700 per year
• Freelance and contract positions often command higher rates than full-time roles

Based on our extensive dataset, here are the key insights about management-level marketing positions:

Marketing Manager Salaries

Based on data from over 250 Marketing Managers:

• The average Marketing Manager salary is $92,000 per year
• Early-career managers (0-5 years experience) earn an average of $80,800
• Mid-career managers (6-10 years experience) earn an average of $92,500
• Experienced managers (10+ years) earn an average of $104,000
• Company size has a significant impact on salary:some text
  • Large companies (1000+ employees): $92,300
  • Mid-sized companies (100-500 employees): $102,400
  • Small companies (25-50 employees): $76,100

Senior Marketing Manager Salaries

Based on data from 17 Senior Marketing Managers:

• The average Senior Marketing Manager salary is $108,700
• The median salary is $101,250
• Experience levels show less variation at this level:some text
  • Mid-career (6-10 years): $105,300
  • Senior-level (10+ years): $111,650
• Company size impacts vary:some text
  • Mid-sized companies (100-500 employees) offer the highest average at $133,400
  • Large enterprises (1000+) average $90,800

Marketing Director Salaries

Based on data from 171 Marketing Directors:

• The average Marketing Director salary is $126,700
• The median salary is $122,100
• Experience significantly impacts director-level compensation:some text
  • Early directors (0-5 years experience): $95,060
  • Mid-career directors (6-10 years): $119,900
  • Seasoned directors (10+ years): $134,600
• Company size correlations:some text
  • Enterprise (1000+ employees): $139,500
  • Mid-size (500-1000 employees): $151,300
  • Small business (25-50 employees): $112,600

Key Trends:

1. The jump from Manager to Director level shows approximately a 38% increase in average salary
2. Larger companies (1000+ employees) consistently offer higher salaries at the director level
3. Experience has the biggest impact on salary at the director level, with a 41% difference between early-career and seasoned directors
4. Mid-sized companies (100-500 employees) often offer competitive salaries for management positions, sometimes exceeding larger enterprise compensation
5. The most common specialized manager roles include Product Marketing Manager, Content Marketing Manager, and Marketing Program Manager

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Highest-Paying Marketing Specializations

1. Product Marketing ($128,100 average)

• Junior level (0-3 years): $70,400
• Mid-level (4-7 years): $93,500
• Senior level (8+ years): $145,600
• Notable roles: Product Marketing Manager, Senior Product Marketing Manager
• Most common in technology and SaaS companies

2. Demand Generation ($125,400 average)

• Junior level: $85,000
• Mid-level: $96,400
• Senior level: $139,700
• Notable roles: Demand Generation Manager, Director of Demand Generation
• Strong presence in B2B companies

3. Marketing Operations ($113,600 average)

• Junior level: $125,000
• Mid-level: $74,000
• Senior level: $147,500
• Notable roles: Marketing Operations Manager, Marketing Ops Analyst
• Particularly valued in larger organizations

4. Growth Marketing ($112,200 average)

• Junior level: $76,450
• Mid-level: $111,100
• Senior level: $115,400
• Notable roles: Growth Marketing Manager, Growth Lead
• Popular in startups and scale-ups

Mid-Range Specializations

5. Performance Marketing ($110,500 average)

• Mid-level: $91,300
• Senior level: $136,000
• Notable roles: Performance Marketing Lead, Director of Performance Marketing
• Common in e-commerce and digital-first companies

6. Brand Marketing ($97,300 average)

• Junior level: $81,400
• Mid-level: $75,600
• Senior level: $123,600
• Notable roles: Brand Manager, Director of Brand Marketing
• Found across various industries

7. Content Marketing ($93,500 average)

• Junior level: $72,200
• Mid-level: $79,100
• Senior level: $104,900
• Notable roles: Content Marketing Manager, Content Strategist
• Strong demand across all company sizes

8. Digital Marketing ($89,200 average)

• Junior level: $49,500
• Mid-level: $85,300
• Senior level: $109,200
• Notable roles: Digital Marketing Specialist, Digital Marketing Lead
• Widespread across industries

Entry-Level Friendly Specializations

9. Social Media Marketing ($67,000 average)

• Mid-level: $56,500
• Senior level: $82,600
• Notable roles: Social Media Manager, Social Media Lead
• Good entry point into marketing careers

Key Trends:

1. Technical specializations (Product Marketing, Marketing Operations) command higher salaries
2. Revenue-focused roles (Demand Generation, Performance Marketing) are well-compensated
3. The largest salary jumps occur between mid-level and senior positions
4. Experience premium is highest in Product Marketing and Demand Generation roles

Career Path Insights:

• Entry-level marketers often start in Social Media or Digital Marketing roles
• Mid-career transitions to Product Marketing or Demand Generation can lead to significant salary increases
• Technical marketing skills (Marketing Operations, Performance Marketing) command premium salaries
• Leadership roles in any specialization typically see substantial salary increases at the senior level

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