Have you ever stared at a blank page feeling paralyzed and at a loss for words? If you’re nodding your head, you’re not alone. The blank page problem is a real epidemic, especially for marketers. “What should I write? Where do I start? Or should it be, how do I start? Why is this so hard?”
It’s no secret that good copywriting is hard—especially when met with tight deadlines, conversion targets, brand guidelines… (the list goes on). However, sharpening your copywriting skills is valuable for every stand-out marketer.
And look, I get it *gestures at the chaos of life*.
The idea of picking up a new skill is daunting. Even figuring out where to start can be hard. That’s why we’ve curated a list of the top copywriting courses on the internet, designed to give you the tools to write great copy when words seem to fail you.
But before we dive in, let’s get on the same page because copywriting isn’t the same as content writing.
What is copywriting?
For anyone who needs to hear this: copywriting is not just about stringing words together on a page and calling it a day. It’s about understanding your readers and using their language to connect with them.
What makes a great copywriter?
Beyond being great at putting words on a page, a great copywriter is also:
- A great storyteller: You understand how to captivate your audience and bring them into your world. Think about the last fiction novel you read, were you envisioning the characters? That’s probably because the author was a great storyteller.
- A data-driven marketer: Depending on the goal of the copy, great copywriters have the ability to understand what their audience needs to hear and how to lead them to take action. Whether that action is to download an ebook, try a product, or sign up for a copywriting course. Great copywriters can use different data points, like customer interviews and marketing tests to inform their copy.
- Someone who prioritizes clarity over cleverness: We’ve all been there, trying to use witty and funny headlines to sell our products or services. In reality, these typically perform worse. Why? Because it can lead to more confusion than excitement. Great copywriters understand that.
What certification do you need to be a copywriter?
The short answer: none. But, a kick-ass portfolio and the skills to back it up… definitely.
Regardless of your profession, it’s so important to continue to learn and hone in on your skills. Part of that is actually doing the work. The other part is staying on top of trends and best practices as they evolve. Whether it’s talking to peers, listening to podcasts, or taking courses—understanding how you learn best is important before you dive head-first into your copywriting journey.
Ask yourself: what am I trying to accomplish? What type of copywriter do I want to be? What skill gaps am I looking to improve? Centering around your learning style and goals can set you off to the races to success.
7 copywriting courses to consider in 2024 to elevate your skills
1. Conversion copywriting by Growclass
Money can’t grow on trees, but it's possible with the right words … (and this copywriting course). If you’re looking to turn words into dollars—Growclass’ Conversion Copywriting is the course you’ve been looking for. It focuses on crafting compelling value propositions, infusing personality into your brand writing, structuring high-converting landing pages, and building revenue-centric campaigns. It’s a tactical course perfect for marketers, freelancers, and even small business owners with the shared goal of driving conversions.The course is taught by Sarah Stockdale—the founder of Growclass and a conversion copywriter with over 15 years of experience. She’s a no-BS marketer who’s helped companies of all sizes, from startups, e-commerce businesses, to enterprises write high-converting landing pages, ads, and email funnels. By the end of the course, you’ll be able to:
- Write with empathy: Sway your readers by using behavioural psychology to write copy that appeals to their motivations and creates contextual experiences for them
- Find your personal brand: Master crafting compelling value propositions that infuse your personality and style into your brand writing
- Structure your copywriting per channel: Successfully tailor your copywriting for landing pages, websites, and ads—improving your versatility as a copywriter
- Drive thousands of dollars in revenue: Build revenue-centric campaigns that drive immediate results in your customer conversion
The commitment: Self-paced course, so you can start it anytime and get year-long access to the lessons. If you spend at least one hour a day on your course, it should take between two to four weeks to complete.
Best for:
- Small business owners trying to turn window shoppers into sales
- Marketers looking to increase conversions on your landing pages or ads
- Freelancer trying to bring the right customers to your page
Copywriting focus: Conversion copywriting
Location: Completely remote, take it wherever you are
Cost: $249 USD
Pros:
- 6-8 lessons that come with actionable worksheets to help you apply the course material
- Short, practical lessons for those of us who want to learn but can’t sit through hours of content
- Steal strategy decks, templates, and toolkits from the stacked resource hub
- Low-cost, highly engaging, practical content
Cons:
- For those who need some hard deadlines as a motivator, self-paced courses might not be a fit for your learning style
2. CopySchool by Copyhackers
If you’re looking for an all-in-one copywriting course Copyhackers' CopySchool is the one. This comprehensive course covers essential copywriting skills, from foundational principles to advanced techniques, structured in a series of modules. Students will progress through a blend of video lessons, assignments, and case studies to ensure that by the end, they have all the tools and confidence to craft compelling copy that drives results.
The course is taught by Joanna Wiebe, a renowned copywriting expert with over a decade of experience. Joanna is the founder of Copyhackers and has worked with top-tier companies such as Shopify and Intuit. Through CopySchool, you can expect to:
- Master persuasive writing: Understand the psychology behind successful copy
- Write for different channels: Develop skills to create compelling headlines, emails, and landing pages
- Learn data and analytics: Get proficient in refining and optimizing your copy
The commitment: This depends on the course you select, the school offers over 100 hours of single-subject lessons
Best for: Marketers looking for comprehensive, ROI-focused copywriting training
Copywriting focus: Conversion copywriting
Location: Completely remote, take it wherever you are
Cost: $297 USD per month, $2997 USD annually
Pros:
- Strong breadth of copywriting material, featuring 26 copy training courses, covering everything from sales pages and nurture emails, to speeding up your writing using AI
- Taught by Joanna Weibe, a highly reputable conversion copywriter who’s driven millions in revenue copy for companies such as Metalab, Shopify, Huel, Tesco
- Includes “Copyhackers Ongoing Training”, which are bootcamps and topical workshops with guest presenters from their alumni network
Cons:
- High price point if you don’t have company coverage
- High-commitment learning. Reviews indicated that the scope of the class material is large and the program is detailed and extensive, which can be overwhelming at times
3. Very Good Copy's (VGC) landing page course
Stuck on how to improve your landing page conversion? This might be the right course for you. The VGC course focuses on writing landing pages that compel visitors to convert. This course dives deep into the art and science of crafting persuasive and engaging copy, structured through 2.5 hours of concise, example-filled lessons.
Eddie Shleyner, a seasoned copywriter and the founder of VeryGoodCopy.com, has built a strong and respectable reputation working in both copywriting and content marketing for brands like HubSpot, Leadpages, and Drift. After taking VGC, you’ll learn how to:
- Drive action with your copy: Learn the principles of persuasive copywriting
- Learn critical copy techniques: Craft compelling headlines, subheads, and calls to action
- Write for your channel: Develop skills to write clear, concise, and impactful copy for various formats
The commitment: 2.5 hour self-paced course with 86 “micro-lessons” and 9 cohesive modules
Best for: Copywriters, creators, and marketing leaders looking to write transformational landing pages that convert.
Copywriting focus: Landing page copy
Location: Completely remote, take it wherever you are
Cost: $499 USD or $1249 USD (with a live copy edit session)
Pros:
- Offers CopyEdit—a two hour 1:1 working session with Eddie Shleyner the founder and author of VeryGoodCopy at an additional cost
- Clear before and after examples featuring the best and worst landing pages with templates to download
Cons:
- Strong focus on conversion landing page copy, not a good fit if you’re looking to learn broader content strategy
- Self-paced course with asynchronous learning with no broader community access
- High price point for the course + live copy edit session
4. Writing under pressure by Dan Nelken
Nicknamed the plunger for writer’s block, Writing Under Pressure is perfect for when you’re facing the pressure of a blank page on a tight deadline. Dan Nelken’s three hour course is jam-packed with actionable tips on writing better headlines and leveling up your creative writing process.
Dan, the author of A Self-Help Guide for Copywriters is an experienced copywriter who’s worked with top ad agencies and international brands. He has condensed his learnings into tools and techniques that copywriters can use in their creative process. With this course, you can expect to takeaway:
- Creativity under pressure: building creative confidence and generating ideas fast on your feet
- Types of headlines: how to write standout headlines, fast
- Thinking techniques: how to overcome creative block and get your ideas flowing
The commitment: Three hours self-guided course
Best for: Writers, marketers, and students facing the pressure of a tight deadline and a blank page.
Copywriting focus: Writing under pressure—speed and confidence
Location: Digital course, take it wherever you are
Cost: $499 USD
Pros:
- Short three hours of instruction, perfect for busy schedules
- Access to great resources, including a 150 page pdf summarizing all key tips with examples for quick and easy reference, and 200+ example headlines from some of the world’s most creative brands
Cons:
- More advertising-focused, less holistic course if you’re looking for conversion copywriting, content strategy, or SEO tips
- No built-in live cohort or community offering
- Similar to other courses mentioned, for those who need some hard deadlines, pre-recorded courses might not be a fit for your learning style
5. Modern Copywriting: Writing copy that sells in 2024
This Udemy course is designed to equip learners with the necessary skills to create high-converting copy in today's digital landscape. Structured into comprehensive modules, it includes seven hours of video lectures, articles, and 94 downloadable resources with lifetime access.
This course is led by Evan Kimbrell, the founder and director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. If your focus is writing for web and mobile apps, Evan has overseen the development and launch of hundreds of them. By the end of this course, you can expect to:
- Learn persuasive copywriting: Understand the core principles of getting readers to take action
- Compare B2B and B2C copywriting techniques: Learn the differences between writing for both
- Gain frameworks on leading customer research: Understand your audience, competition, products, and your brand’s unique voice
The commitment: Seven hours of on-demand video content
Best for: Copywriters, marketers, business owners, looking to master their copywriting skills, reach new customers, and improve sales conversion.
Copywriting focus: Sales collateral and persuasive copywriting
Location: Completely remote, take it wherever you are.
Cost: $138.14 USD
Pros:
- Relevant case studies in each section if you like to learn by example
- Certificate of completion in case you want to show it off on your LinkedIn
- Includes a built-in Slack community to connect with other students on Udemy
Cons:
- Evan Kimbrell (the instructor) comes from a Venture Capital and Startups background and has less direct experience in copywriting when compared to other instructors
- Reviews of the course share that there’s a lack of sample projects to apply the course knowledge
- Longer course with seven hours of video course content, higher commitment if you have a busy schedule
6. LinkedIn Learning: Learning to Write Marketing Copy
LinkedIn Learning’s “Learning to Write Marketing Copy” is a beginner copywriting course aimed at teaching foundational skills on writing persuasive copy. It’s broken down into three short modules and blends video lessons, practical exercises, quizzes, and real-world examples.
The course is taught by Ian Lurie—the founder of Portent, a digital marketing agency. His expertise spans across SEO, content marketing, and analytics, making him a well-rounded instructor who brings practical insights to the course.
Luckily instructors on LinkedIn Learning courses have to be vetted by the platform beforehand (in contrast to other education platforms like Udemy) which drives up the quality of the resources. By the end of the course, you’ll have a solid grasp on:
- Copywriting fundamentals: The types of marketing copywriting, and how to become a great Copywriter
- Writing for different formats: Understand how to customize your copy for print, online, webpage, product, and social media copywriting
- Editing best practices: How to edit and refine your copy to improve clarity and impact
The commitment: 1h 27m self-paced course with quizzes at the end of each module
Best for: Beginner copywriters/marketers looking for an introductory course.
Copywriting focus: Foundations copywriting, how to tell a story that sells your brand’s product or service.
Location: Completely remote, take it wherever you are
Cost: $18.18 USD / month for LinkedIn Learning access
Pros:
- With the LinkedIn Learning subscription, you get access to other marketing and professional development courses
- Affordable option to break into copywriting
- Covers a good breadth of copywriting types, general rules, writing headlines, selling the page, and how to write for different channels
Cons:
- Some reviews share that the course material is monotonous and lacks up-to-date examples
- Completely self-paced and asynchronous, no live engagement offered
- Beginner course. If you’re looking to expand your copywriting skills, this isn’t a great fit compared to the many other great options at your disposal.
7. Amanda Natividad’s Content 201
Ready to up your content game? Amanda Natividad’s Content Marketing 201 course is your ticket to mastering content strategy like a boss. This 10-day, cohort-based experience is perfect if you’re looking to build a sustainable content flywheel strategy.
Amanda’s experience as a VP of Marketing at SparkToro (formerly Fitbit, MEC, and Naturebox) means you’ll learn both marketing strategy and tactics through her lived experience. By the end of the course, you will learn how to:
- Build a flywheel: build your own content engine that ensures ongoing production—and without breaking the bank.
- Define success: measure the true value of your content investment.
- Leverage AI: learn how savvy marketers (and writers) are using GPT tools without compromising your brand, integrity, or originality.
The commitment: A 10-day cohort-based course with 3-5 hours per week commitment.
Best for:
- Marketers on small teams: if you’re on a small team and need to wear multiple marketing hats
- Content Marketing Managers: looking to learn the next-level content skills that will take you to Director
- Marketing Manager: content was just added to your plate, and you want to kill a couple of birds with one stone
- Startup Founder/CEO: if you’re wearing multiple hats and want to understand how mid-senior content marketers get the job done
Copywriting focus: Content marketing
Location: Completely remote, take it wherever you are
Cost: $1000 USD
Pros:
- Hybrid learning structure with a mix of live workshops, case studies, mixer + AMA sessions, and self-paced lessons
- Private Slack community included in the course for you to share your ideas, get feedback, ask for help, and get dedicated direct access to Amanda
- Amanda is a renown marketer with 10+ years of experience in both B2B and B2C marketing teams across consumer packaged goods, SaaS, and even the agency side
Cons:
- You won’t learn SEO fundamentals, this course focuses on content creation and management
- You’ll need to have a flexible schedule for this course considering there are structured live learning components
- High price point if you don’t have company coverage
Your copywriting journey awaits
The fact that you’re reading this means that you’ve already taken the first step to becoming a successful copywriter—so kudos to you!
And while there’s no one-size-fits-all guide to learning copywriting, resources like courses, communities, and even podcasts led by experienced marketers (who’ve been there, done that) are a great place to start.
Whenever you’re feeling ready to take the next step, sign up for Growclass’ Conversion Copywriting Course to start transforming your words into a powerful marketing tool.
Frequently Asked Questions
How do I know if learning copywriting is right for me?
Regardless of your profession, it’s so important to continue to learn and hone in on your skills. Sharpening your copywriting is a valued skill in various areas of your life—whether it’s writing emails, preparing slide decks, landing pages—even Instagram captions! The greater question is asking yourself how you learn best and if learning in a course format (mix of video instruction, live sessions, self-guided learning, case studies, practice assignments, etc…) is a fit.
What makes a successful copywriter?
Here are just a few standout traits of successful copywriters:
- Clear communicators: you’re a natural, creative storyteller
- Audience obsessed: you’re writing for your readers, always
- Strong collaboration skills: you’re able to work with clients effectively and manage expectations
- Results-driven: you enjoy experiments and driving A/B tests that measure the impact of your work
- Eagerness to learn: anyone can improve their copywriting skills with the right resources and will to improve!
Are copywriters in demand?
The simple answer is yes. From a quick LinkedIn search, there are over 21,000 copywriting jobs in North America alone. Moreover, the overall employment trends in the US for “Advertising, Promotions, and Marketing Managers” is projected to grow 10% from 2020 to 2030. Businesses across almost every industry need copywriting skills—so there’s really no better time to learn copywriting.
What are the different types of copy?
Ultimately copy is just text that’s published digitally or in print for someone to consume. Meaning there are hundreds—if not thousands of copy types out there. Here are a few common ones we hear:
- Conversion copy: a type of persuasive writing that aims to get a person to take a specific action, often to buy a product or service
- SEO copy: strategizing content that’s optimized for search rankings (ie. improving content readability, metadata, generating backlinks, targeting keywords)
- Email copy: copy in email marketing materials (ie. newsletters, promotion, onboarding emails, etc …)
- Advertisement copy: both in print and digital, copy that appears on advertisements
- Brand copy: writing that helps develop a strong brand voice, image, and tone
- Website copy: copy that appears on the websites of your product or service typically to attract and convert visitors
- Social media copy: writing on social media posts that attract more followers to the brand and communicate brand news
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