Learn how to set up your account and feel confident running Google Ads in our approachable, expert-led module.
Google Ads puts you in front of your target audience right when they’re searching for businesses like yours—but most marketers don’t know where to start. Connect with your ideal customers and drive real sales.
“Marketing has a big barrier when it comes to all the things you need to teach yourself, like Google Ads. In Growclass you’re getting insight from people with relevant, timely, real-world experience, who won’t make you feel small for asking questions.”
Google Ads is a self-paced course, so there is no need to wait. You can start the course today.
You’re a founder trying to refresh your skills or tackle a new growth channel
You’re a marketer who just isn’t seeing your ads convert despite creating quality copy and creative
You’re a freelancer looking to target the people who’ll become your best customers
Best known as a performance marketer & serial entrepreneur. Adam is the co-founder of Client Magnet, one of Toronto’s top digital ad agencies, and recently launched Conversify.ai, an AI-powered B2B lead generation software.
He has a long track record and expertise in online client acquisition with Google Ads being his specialty. According to Adam, conversion rate optimization is his obsession and A/B testing is his version of a fun time.
Lay a strong foundation for running Google ads. Like Facebook Manager, the key to a great campaign is understanding how to navigate your account.
Go over the structure and hierarchy of setting up campaigns in your Google account. Learn how ad groups fit into campaigns, how keywords fit into ad groups, and ad group themes that will go within each campaign.
Keywords are the bread and butter to Google ads. Learn our tried and true process for organizing keywords and putting them to action. We’ll breakdown the 4 types of Keyword Match Types, when to use them, and how to input your keywords into AdWords Wrapper + the importance of Negative keywords and what to do with them.
What makes up a great ad? We'll take you through each extension type, what they look like, and how to use them, and then we'll show you examples of ads from great to not-so-great.
Learn how to set your budget, what the three different types of bidding strategies are, and when to use them.
Dive into location and audience targeting. Build the foundation of your audience building, types of audiences to use in Google Ads and how to target based on location.
Learn the different types of conversions and how to set them up, from website, app, or imported.
Put everything you learned about Google Ads into setting up a campaign. We’ll walk you through each step, from start to finish.
Not sure which course is right for you? Meet with one of our advisors + get all of your questions answered.
If you spend at least one hour a day on your course, it should take between two to four weeks to complete. But we know you’re busy, which is why we unlock the entire course for you at once: so you can jump ahead to whatever you need to learn most and pick up the rest anytime during your year-long access.
Well, first and most importantly, you will have just invested in both your personal and professional growth. We're already congratulating you on just thinking about it.
You'll receive a welcome email from us with your course credentials. You'll log in to see both your on-demand course and the resource hub.
From here on forward, you'll get access to our resource hub of templates and class recordings, invites to our live workshops, member-preferred pricing to new courses and more.
Yes! You’ll still be able to join the full 6 week Growth Marketing certification if you’d like to have the cohort experience. If you decide to enrol in this self-paced course today, keep an eye on your inbox and we'll let you know how you can level up to a full certification.
Oh and if you choose to take a self-paced course now, you’ll have the opportunity to level up to the Full Certification at a much discounted rate.
If you're a busy marketer who is looking to upskill in a growth specialty, you've found yourself in the right place. This course is designed to be self-paced and with one year access to both course content and membership, you have the flexibility to set your own schedule.
