Learn how to tap into growth marketing’s experimental, nimble and data-driven approach to find opportunities to convert your customer at every stage of your funnel—from awareness to referral.
Get real-world experience from experts who’ll guide you deeper through experimentation, help you uncover hidden opportunities and optimize what could be performing better—without breaking the bank.
“The shift in mindset alone is worth your money. The course is a terrific reminder of important marketing basics that a lot of marketers tend to neglect over time, like talking to your customers and *properly* running consistent experiments. If you need to round out or level up your marketing skills, this is the way to do it!”
Growth & Experimentation is a self-paced course, so there is no need to wait. You can start the course today.
You’re a founder tired of wasting resources on growth “hacks” and hackers.
You’re a resource-strapped marketer looking to save precious time + money while building healthy, compounding growth.
You’re new to growth marketing and don’t want to put your budget, business or team on the line.
Sarah Stockdale is the Founder of Growclass, the Host of The Growth Effect, and the Author of We Need To Talk About This, and guest tech expert on the CBC and CTV. But first, she’s a conversion copywriter with over 12 years of experience. Sarah has helped hundreds of companies of all sizes, from startups, e-commerce companies, to large enterprises, write high converting landing pages, ads, and email funnels.
Laying a steady foundation for your growth. We'll introduce you to the growth funnel, start to think like experimental marketers, begin building our experimental marketing strategy, and learn how to run an effective experiment.
You’ll get into the growth funnel and how to think about it at every layer of your business, exploring case studies about how great brands leveraged theirs to find interesting and new growth opportunities.
Shift your thinking from traditional, linear marketing thinking to a more experimental, nimble, and data-driven approach to growth.
Explore how to build your marketing experimentation plan. You’ll learn where to start and how to find the most impactful growth opportunities in your business, focus resources and budget, prioritize your marketing plan and get stakeholder buy-in.
Dig into the nuts and bolts of setting up and running your growth experiments. You’ll leave with a framework that will make it easy for you to measure and share your experiment results and learnings.
Not sure which course is right for you? Meet with one of our advisors + get all of your questions answered.
If you spend at least one hour a day on your course, it should take between two to four weeks to complete. But we know you’re busy, which is why we unlock the entire course for you at once: so you can jump ahead to whatever you need to learn most and pick up the rest anytime during your year-long access.
Well, first and most importantly, you will have just invested in both your personal and professional growth. We're already congratulating you on just thinking about it.
You'll receive a welcome email from us with your course credentials. You'll log in to see both your on-demand course and the resource hub.
From here on forward, you'll get access to our resource hub of templates and class recordings, invites to our live workshops, member-preferred pricing to new courses and more.
Yes! You’ll still be able to join the full 6 week Growth Marketing certification if you’d like to have the cohort experience. If you decide to enroll in this self-paced course today, keep an eye on your inbox and we'll let you know how you can level up to a full certification.
Oh and if you choose to take a self-paced course now, you’ll have the opportunity to level up to the Full Certification at a much discounted rate.
If you're a busy marketer who is looking to upskill in a growth specialty, you've found yourself in the right place. This course is designed to be self-paced and with one year access to course content and resources, you have the flexibility to set your own schedule.
